My Loyalty Rewards

Welcome to My Loyalty Rewards!

Ehlerding's River City Harley-Davidson® is committed to rewarding our loyal customers for their business.

 Click the icon above to login to your rewards portal!

Our Loyalty Rewards Program is meant to help customers like you save even more at our dealership. By making purchases at our dealership, you will automatically receive points that you can use to purchase Rewards Certificates! Some restrictions apply, please see dealer for details.

About the Program

Easy Registration

If you are new to Loyalty Rewards, registration is really simple. Our Loyalty Rewards Program is completely automated and does not require you to carry a Loyalty Card or fill out any special applications or forms.
Just be sure that your birthday and your correct email address are recorded with us at the dealership. That's it! You can make sure your email address and birthday are on file by giving them to anyone at the store during a purchase, by calling the store today at 260-493-9900, or by emailing the information to rewards@rivercityhd.com.

Birthday Bonus Rewards

Why do we need your birthday? You'll get 25 points each year on your birthday, which is our way of saying, "Happy Birthday" and "Thank You" for your business!

Simple Activation

When you make a purchase at our store, you will receive an email from us informing you of how many points you earned and how to redeem those points for a Rewards Certificate. When you get the email for the first time, click on attached link to activate your Loyalty Rewards Account. Remember that your email address must be on file with us if you want to participate in the Loyalty Rewards Program. 

Once you are activated, all purchases and points will automatically be credited to your account. No work for you!

Redeeming Your Points

To redeem your points, simply login by clicking the "My Loyalty Rewards" icon above. Click on your point total and select the rewards certificate you wish to purchase. You have the option to print the selected rewards certificate or send it to your mobile device to redeem at River City Harley-Davidson®. Super-easy.

When You Spend, You Receive:

$500 receives a $10 certificate
$750 receives a $15 certificate
$1,000 receives a $30 certificate
$2,500 receives a $100 certificate
$5,000 receives a $500 certificate
$10,000 receives a $1,100 certificate

Please Note:

  • Points earned are “pending” for 15 days in case of a return or exchange.
  • Your points can be accumulated for up to 18 months from the date of purchase. 
  • Reward Certificates are good for 60 days after printing.
  • Your username is your email address and your password will be emailed to you following your first purchase.
  • Reward points cannot be added for purchases made before you joined the Loyalty Rewards Program.
  • Reward points cannot be earned on purchases made with your Rewards Certificate.
  • Reward points cannot be earned on vehicle purchases, warranty or collision parts and labor, and select merchandise. Please see dealer for complete details.